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Blue Square had Modest Beginnings
Blue Square was launched on the 5th of May 1999 as an online betting service. At the time, it was one of the largest interactive betting services in the UK. The services included primarily bookmaking for a wide variety of races and sports. The well reputed service has since grown to include a wide variety of other gambling options. These now include all the classic card games as well as many other well known casino games. In addition, as of 2003, Blue Square has been purchased by and is now a subsidiary of the Rank Group. It was purchased for a sum of £37m. It is a service used by many of the UK’s gaming fans and enjoys a broad customer base of several hundreds of thousands of loyal customers.
In Running Mobile Betting by Blue Square
Blue Square is today one of the leaders of interactive betting; catering to anyone and everyone through every venue possible. It is possible to place bets at any time from anywhere in the world online or even mobile betting. Other betting options include the telephone and interactive television. For those who like to be in on the action, Blue Square offers the option of live action betting (termed: “in running betting”). This betting option allows the gamblers to enjoy the most up-to-date stakes on all bets. These stakes are often better and more accurate than the official stakes offered by other betting options.
Blue Square Sponsorships
As of 2007, Blue Square has taken on the sponsorship of the Football Conference which is the highest rank of non-league football in England. Another thing that Blue Square was famous for was its association with the Grosvenor UK Poker Tour. This tour which took place throughout 2007 included 11 poker events which took place at Grosvenor casinos throughout the UK. The grand final took place at the London Victoria Casino in December.
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